Ready-for-School campaign targets digital device use

The AOA "Ready for School 2014" campaign features a template news release, key messages, social media posts, an e-mail pitch and an infographic that can be found by clicking here (member login required).

Results from the AOA’s 2014 American Eye-Q® survey of the public about their eye health knowledge found parents greatly underestimate the time children spend on digital devices:

• Parents say: only 40 percent of parents believe their children use an electronic device for that same amount of time.
• Kids say: 83 percent of youth ages 10-17 report spending at least 3 hours daily on an electronic device.