Counter misleading information about online eyeglass purchases

Consumers – including many readers of this article – turn to the Internet for convenience to save money or time, but patients need to be aware that the perception of saving a few bucks on eyeglasses could cost them both in the long run. To assist member doctors of optometry in countering misleading information and perceived savings with online eyeglass purchases, AOA makes available online a complimentary patient education brochure to better inform patients and others in the community about purchasing prescription glasses online. 

The "Let the Buyer Beware" brochure provides a word of warning with statistics from an AOA study published in 2011 with the Optical Laboratories Association and The Vision Council that reinforces the drawbacks of online orders along with the benefits of eyewear that contains the correct prescription and is properly fitted by a doctor of optometry. 

To review the brochure, click here >>

You provide a crisp, clear view of the world, so make sure patients are seeing the full picture before deciding to go it alone on the Internet.