AOA launches new magazine

The American Optometric Association (AOA) has launched the next generation of its news magazine. AOA Focus is made to offer an entirely new approach to AOA and optometric news, according to AOA.

The new publication, AOA Focus, is another change in the way AOA interacts with the tripartite membership—national, state and local. Member-centric in its approach, the publication focuses on delivering a blend of updates, in-depth analysis and personal stories from doctors of optometry across the country. The flagship publication aims to cover the topics that matter most to the profession in an engaging manner.

AOA Focus provides content aligned with four major AOA priorities:

1. News about AOA advocacy efforts

Stay up-to-date on the latest legislative actions and learn about efforts to ensure you can freely use the skills that you worked so hard to earn.

2. The latest on health care reform

Read in-depth about the impact reforms will have on your practice.

3. Eye care advances

Keep abreast of developments that affect patient treatment.

4. Perfecting practice management

Gain insight into changes in billing and coding plus practical business strategies and tactics.

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